Marketing Committee

Marketing Committee

MARKETING COMMITTEE

Key Focus Areas:

The Marketing Committee is responsible for all official external and internal communication for the organization.

Additional Responsibilities include:

Developing campaign specific and annual integrated marketing and communication plans. This includes developing and capturing metrics for all campaign metrics.
Coordinating with the Tech Team to update the BG website and social media platforms.
Coordinating and consulting with the organization's visual media strategy consultant to develop digital content development strategy.
Brand management and digital presence quality assurance/compliance.
Development and distribution of the quarterly newsletter for the organization.
Conducting the annual member survey.
Working with the committee chairmen to support their work and communicate their success.

Chairman: Terrence Bedford (tbedford@thebreakastgroup.org)